I thought I found my holy grail mascara because after getting a hang of the brush applicator my lashes looked seriously amazing! The example image they picture above does not do this mascara justice! Sadly, within just a few short weeks the formula became very thick and tacky. It’s difficult to apply now and clumping my lashes together in a sticky mess. If you can afford to switch out your mascara every 3 weeks this might be for you. It washes off beautifully and I never once experienced smudging (raccoon eyes) or flaking. Unfortunately, at this price point I won’t be repurchasing something that spoils so quickly.